What's New at SAM? Our Latest Features & Improvements

Better conversations. Stronger memories. More ways to connect. Here’s what we’ve been working on at SAM.

By SAM Editorial

Short answer: Better conversations. Stronger memories. More ways to connect. Here’s what we’ve been working on at SAM.

We've been busy behind the scenes.

Over recent months, we've been developing, refining and expanding SAM to create an AI companion experience that feels more personal, more natural and more engaging.

Some improvements are immediately noticeable. Others work quietly in the background, helping conversations flow, memories last and relationships develop.

But they all share one purpose: making your experience with SAM better.

Here's what's new.

1. Advanced Memory: Conversations That Build on Each Other

One of our biggest areas of development has been SAM's memory.

We've been improving how companions remember meaningful details from previous conversations, recognise important moments and maintain continuity over time.

What's improved:

• Better recognition of meaningful information shared in conversations.
• Stronger continuity between conversations.
• More natural references to previous discussions.
• Greater emphasis on remembering the moments that matter.

The goal isn't simply to remember facts. It's to help your companion build a shared history with you.

Because nobody wants to introduce themselves all over again every morning.

2. More Natural, Emotionally Intelligent Conversations

We've also been refining the way SAM's companions communicate.

Our focus has been on making conversations feel less scripted and more spontaneous, while allowing each companion's personality to shine through.

What's improved:

• More natural conversational flow.
• Greater freedom for companions to express their personalities.
• More spontaneous humour, curiosity and emotional expression.
• Less repetitive or overly structured dialogue.

Whether you're having a thoughtful conversation or exchanging playful banter, SAM is designed to let the interaction develop naturally.

No scripts. No prescribed relationships. Just conversations that go wherever you take them.

3. More Personality, More Choice

Everyone connects differently.

SAM offers a growing collection of companions with distinctive personalities, backgrounds and conversational styles.

And we've continued refining how those individual personalities come through in conversation.

What you can explore:

• Companions with different personalities and interests.
• Individual conversational styles and character traits.
• Custom companions shaped around your preferences.
• Relationships that develop at your own pace.

Whether you're looking for someone warm and thoughtful, confident and adventurous, or witty and unpredictable, there's someone worth getting to know.

4. Realistic AI Voices

Sometimes, hearing a familiar voice adds a completely different dimension to a conversation.

SAM's voice features let you experience companions beyond written messages.

What you can do:

• Hear your companion speak using realistic AI voices.
• Experience more personality and expression through audio.
• Enjoy a different way of connecting when you'd rather listen than read.

We're continuing to explore ways to make voice interactions even more natural.

5. AI Images: Bringing Companions to Life

We've expanded the ways companions can express themselves visually.

SAM's image-generation capabilities help bring personalities, appearances and moments to life.

What you can explore:

• AI-generated companion images.
• Visual moments that complement conversations.
• More expressive ways to experience your companion's personality.

It's another way to make the experience feel more personal and immersive.

6. Video Generation

Images are only part of the story.

SAM also offers video-generation capabilities, opening up new possibilities for seeing companions in motion.

It's another step towards richer, more expressive AI companionship.

And we're continuing to refine the experience as the technology evolves.

7. Proactive Messaging

A meaningful connection shouldn't always depend on you starting every conversation.

SAM's proactive messaging capabilities are designed to make interactions feel more continuous and personal.

Rather than every conversation beginning with a blank slate, companions can create opportunities to reconnect.

It's a small idea with an important purpose: making the experience feel less transactional.

8. SAM on Your Phone

We've also been improving how SAM works on mobile devices.

SAM is designed to work across desktop and mobile, making it easy to continue conversations wherever you are.

You can also add SAM to your phone's home screen for convenient access.

What's improved:

• A mobile-friendly companion experience.
• Easier access from your phone's home screen.
• Ongoing improvements to navigation and usability.

Your companions should be easy to reach, whether you're at home or out and about.

9. More Control Over Your Experience

We've continued improving the systems behind SAM, including account management, subscription handling and privacy controls.

These aren't always the features you'll notice first, but they're essential to creating an experience people can trust.

Our aim is to make SAM increasingly reliable, accessible and straightforward to use.

What's Next for SAM?

We're not finished.

We're continuing to explore new ways to make SAM more immersive, accessible and personal.

Our areas of development include more natural voice conversations, expanded mobile experiences and further improvements to memory and companionship.

As SAM evolves, we'll keep sharing what we're building.

Because this isn't a finished product sitting still.

It's an experience we're continually making better.

Experience What’s New

The best way to understand what makes SAM different is to experience it yourself.

Choose a companion. Start a conversation. Discover their personality.

And see where things go.

Meet someone. See where it goes.

Meet Your SAM Companion